Project overview
Apollo Diagnostics needed the prescription experience to work harder, and the requirements were open. Patients were arriving with a prescription and leaving without an order: roughly 10,000 monthly users were dropping out of the prescription flow. The brief did not specify a solution, only that the flow was losing people.
Project process
The problem was recognition, not navigation. A patient holding a paper prescription had to interpret it themselves, find each medicine in a catalogue, then discover whether it was in stock. Any one of those steps could end the session. I designed an in-app scanning step that reads the prescription and surfaces either the prescribed medicine or an in-stock alternative, so the patient never has to translate a prescription into a search query.
Final result
Drop-off in the prescription flow fell from 10,000 to 2,800 monthly users, a 72% reduction. Revenue rose 12%. The client marketing head credited the change directly.
Client Name:
Apollo Diagnostics
Service Offered:
Product Design
Timeline
3 Weeks
Project Kickoff
